Ruth & Maeve The Journal
new york · soho · fall 2026
SoHo, New York

MOTHER AND DAUGHTER FROM SOHO: RUTH AND MAEVE PRESENT THEIR JEWELRY ACROSS THE UNITED STATES – FALL CAMPAIGN

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Ruth and Maeve in their SoHo studio

NEW YORK — In an old apartment in SoHo, with large windows open to the zinc rooftops, the idea for the jewelry brand Ruth & Maevewas born. Behind it are the mother Ruth and her daughter Maeve, who have always shared a common joy for jewelry.

“Maeve was already rummaging through my jewelry box when she was little. One day, she asked: why are beautiful things always so expensive? That's how Ruth & Maeve started.”, says Ruth with a smile.

Maeve arranges earrings while Ruth helps

Their goal is simple: elegant jewelry for every day — rings, earrings, necklaces, and bracelets — at a price that won't make you hesitate. Each piece is chosen by Ruth herself, but Maeve is the toughest critic: “If Maeve doesn't like something, it won't be in the collection.”, laughs Ruth.

The studio is filled with calm and order: the jewelry is carefully inspected, sorted, and prepared for the journey, so each customer receives exactly what they expected.

Ruth and Maeve prepare gift boxes

Fall Campaign

This fall, Ruth and Maeve have prepared a fall campaign. And with the purchase of multiple items, the savings increase.

Shipping across the United States is free. If the jewelry doesn't suit you, it can be returned within 14 days in accordance with consumer regulations.

“We want every woman to be able to treat herself to something beautiful — for herself or as a gift for a mother, daughter, or friend.”, says Ruth.

Maeve shows a pearl necklace

Jewelry that Unites Generations

The story of Ruth and Maeve is a story of mother and daughter — and that's why you'll find in their collection jewelry that suits both you and your loved ones. From delicate rings for every day to earrings for festive occasions.