Privacy Policy

Last updated: May 29, 2026.

Ruth & Maeve manages this boutique and website, including all information, content, features, tools, products, and services, to offer you a curated shopping experience (hereinafter referred to as “Services”). Ruth & Maeve uses Shopify technology, which allows us to provide these Services. This privacy policy describes how we collect, use, and share your personal data when you visit or use the Services, make purchases or other transactions through them, or otherwise communicate with us. In case of conflict between our terms of use of the Services and this privacy policy, this privacy policy prevails for the collection, processing, and sharing of personal data.

Please read this privacy policy carefully. By using the Services and registering, you confirm that you have read this privacy policy and understand how your personal data is collected, used, and shared in accordance with this privacy policy.

Personal Data We Collect or Process

When we use the term “personal data,” we mean any information that identifies you or can reasonably be linked to you or another person. Personal data does not include information collected anonymously or anonymized so that you cannot be identified or reasonably linked to it. Depending on how you use the Services, where you reside, and what applicable law permits or requires, we may collect or process the following categories of personal data, including conclusions drawn from it:

  • Contact Information, including your first name, last name, address, billing address, shipping address, phone number, and email address.
  • Financial Information, including credit card numbers, debit card numbers, bank account numbers, payment information, bank account details, transaction data, payment method, payment confirmations, and other payment-related information.
    Account Details, including your username, password, security questions, settings, and configurations.
  • Transaction Information, including products you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communication with Us, including information you provide when communicating with us, for example, when you submit a customer service claim.
  • Device Information, including information about your device, browser, or internet connection, your IP address, and other unique identifiers.
  • Usage Information, including information about your interaction with the Services, such as how and when you use or browse them.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal data.
  • Automatically through the Services, including information about your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.
  • From our service providers, especially when we engage them to provide certain technologies or when they collect or process personal data on our behalf.
  • From our partners or other third parties.

How we use personal data

Depending on how you interact with us or the Services you use, we may use your personal data for the following purposes:

  • Providing, personalizing, and improving the Services. We use your personal data to provide you with the Services, including to fulfill the contract we have with you, process your payments, fulfill your orders, store your preferences and the products you are interested in, send you notifications about your account, handle purchases, returns, exchanges, or other transactions, create, maintain, and administer your account, organize delivery, facilitate the return and exchange of goods, allow you to provide feedback, and offer you a personalized shopping experience, such as product recommendations based on your purchases. This may also include using your personal data to personalize and improve the Services.
  • Marketing and advertising We use your personal data for marketing and advertising purposes, such as sending you commercial, advertising, and promotional messages by email, text message, or mail, as well as displaying online advertisements for products or services in the Services or on other websites, including based on previously purchased products, products added to the cart, or other activities in the Services.
  • Security and fraud prevention We use your personal data to verify your account, offer a secure shopping and payment experience, detect, investigate, or respond to potentially fraudulent, illegal, dangerous, or harmful activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login information. We recommend not sharing your username, password, or other access information with others.
  • Communication with you We use your personal data to provide you with customer support, respond to your inquiries, efficiently deliver the Services, and maintain the business relationship with you.
  • Legal reasons We use your personal data to comply with applicable law or respond to legal processes, including requests from law enforcement or public authorities, as well as to investigate civil evidence collection processes, potential or actual litigation, or other disputes, and to establish or investigate potential violations of our terms or guidelines.

How we share personal data

In certain circumstances, we may transfer your personal data to third parties for legal reasons and in accordance with this privacy policy. These circumstances may include:

  • Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT administration, payment management, data analysis, customer service, cloud storage, order and delivery management);
  • business and marketing partners to provide marketing services and display advertisements to you. For example, we use Shopify to support personalized ads through third-party services based on your online activities across different stores and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your location, you may have the right to request that we do not share your data for personalized advertising and marketing purposes based on your online activities across companies and websites;
  • if you instruct us, request, or otherwise consent to the sharing of specific information with third parties, for example, to send you products or to use features such as social media widgets or login integrations;
  • our affiliates or generally within our group;
  • as part of a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), to ensure compliance with the applicable terms of use or guidelines of the Services, as well as to protect or defend the Services, our rights, and those of our users or others.

Relationship with Shopify

Our services are hosted on the Shopify platform, which collects and processes personal data to give you access to and use of the services, allowing us to offer and improve them. To provide and enhance the services, information collected from you is sent to Shopify and third parties and shared with them, and they may be located in countries other than your own. Additionally, we use certain advanced Shopify features to protect, develop, and improve our business. These features include information and data collected from your interaction with our store, other businesses, and the Shopify platform itself. To provide these advanced features, Shopify may use personal data collected from your interaction with our store, other businesses, and the Shopify platform itself. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding this data use. For more information on how Shopify uses your personal data and the rights you may have, please refer to Shopify's privacy policy for users. Depending on your place of residence, you may exercise certain rights regarding your personal data through Shopify's privacy portal.

Third-party websites and links

The services may contain links to websites or other online services operated by third parties. If you click on links leading to websites that we do not administer or control, we recommend familiarizing yourself with their privacy and security policies, as well as other terms and conditions. We do not guarantee and assume no responsibility for the privacy or security practices of these websites, including the accuracy, completeness, or reliability of the information they contain. Information you share in public or partially public spaces – including information you share on third-party social media platforms – may also be viewed by other users of the services and users of those third-party platforms, and may be used by us or third parties without restriction. The inclusion of such links does not automatically imply endorsement of the content of these platforms or their owners or operators, unless otherwise indicated in the services.

Information about minors

The services are not intended for minors, and we do not knowingly collect personal data from minors in accordance with applicable law. If you are the parent of a minor who has provided us with personal data, you may contact us using the contact information below and request the deletion of such data. As of the effective date of this privacy policy, we are not aware of 'sharing' or 'selling' (as these terms are defined in applicable law) personal data concerning individuals under 16 years of age.

Security and storage of your data

Please note that no security measure is complete or infallible, and we cannot guarantee 'absolute security'. Additionally, the information you send us may not be protected during transmission. We recommend not using unsecured channels to send us sensitive or confidential information.

The duration for which we retain your personal data depends on various factors, such as the need to manage your account, provide the services, comply with legal obligations, resolve disputes, or ensure compliance with other applicable agreements and guidelines.

Your rights and options

Depending on your place of residence, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may deny your request if permitted by law.

  • Right of access. You may have the right to request access to the personal data we hold about you.
  • Right to erasure. You may have the right to request the deletion of the personal data we hold about you.
  • Right to rectification. You may have the right to request the correction of inaccurate personal data we hold about you.
  • Right to data portability. You may have the right to obtain a copy of the personal data we hold about you, and in certain circumstances, subject to certain exceptions, request the transfer to a third party.
  • Managing communication preferences. We may send you marketing emails. You can opt out of receiving these emails at any time by using the unsubscribe feature in our emails. If you unsubscribe, we may still send you non-marketing emails, such as notifications about your account or orders.

If you reside in the United Kingdom or the European Economic Area (EEA), you may, subject to exceptions and limitations provided by local law, also exercise these rights in the following manner:

  • Objecting to processing and restricting processing. You may have the right to request that we stop or limit the processing of your personal data for certain purposes.
  • Withdrawal of Consent. If the processing of your personal data is based on your consent, you have the right to withdraw this consent. Withdrawing consent does not affect the legality of processing based on your consent before its withdrawal.

You can exercise some of these rights at the locations indicated in the Services or by contacting us via the contact information below. For more information on how Shopify uses your personal data and the rights you may have – including regarding data processed by Shopify – visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before we can process your requests, we may need to verify your identity, as permitted or required by law. You may designate an authorized representative to submit requests to exercise your rights on your behalf. Before accepting a representative's request, we require proof that you have authorized them to act on your behalf. Additionally, we may ask you to confirm your identity directly with us. We will respond to your request within a reasonable timeframe, as prescribed by applicable law.

Complaints

If you have complaints about how we handle your personal data, please contact us via the contact information below. Depending on your place of residence, you may have the right to contest our decision by contacting us via the contact information below, or by filing a complaint with your local data protection authority.

International Data Transfer

Please note that we may transfer, store, and process your personal data outside the country where you reside.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for business, legal, or regulatory reasons. We will post the updated version of this privacy policy on this website, update the 'Last Updated' date, and inform you of changes as required by applicable law.

Contact

If you have questions about our privacy policy or this privacy policy, or if you wish to exercise some of your rights, please contact us by email at info@ruthandmaeve.com. In accordance with applicable data protection laws, we are responsible for processing your personal data.